Privacy Policy

Effective date: 27 May 2025

Tauranga Arts Festival Trust (“we”, “us”, “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and share personal information when you visit our website (the “Site”), and your rights in relation to that information.

1. Information We Collect

We collect the following types of data when you use our Site:

a. Personal Information You Provide

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Ticketing and donation information

  • Communication preferences

This data is collected when you subscribe to our newsletter, purchase tickets, make a donation, complete forms, or contact us.

b. Automatically Collected Information

When you visit our Site, we automatically collect:

  • IP address

  • Browser type and version

  • Device type

  • Pages viewed

  • Time spent on pages

  • Referral source (e.g., from search or social media)

This is collected via cookies and tracking technologies (see Section 5).

2. Why we Collect your Information

We collect your information to:

  • Provide and deliver event services

  • Process transactions and ticket sales

  • Respond to enquiries and provide customer support

  • Improve website functionality and user experience

  • Send newsletters, updates, and promotional material

  • Conduct marketing, including remarketing and targeted advertising

  • Comply with legal obligations

3. Remarketing and Advertising

We use remarketing tools to advertise across the internet to users who have previously visited our Site. These tools use cookies to serve ads based on past visits.

Examples include:

  • Google Ads Remarketing

  • Facebook Pixel (Meta Ads)

These platforms may display our ads on their partner sites or apps based on your previous interactions with us.

You can opt out of targeted advertising by visiting:

4. Third-party Tools we Use

We use the following third-party services to help us understand how our Site is used and to run marketing campaigns:

a. Google Analytics

Used to analyse user behaviour and website traffic.

Opt-out: https://tools.google.com/dlpage/gaoptout

b. Google Tag Manager

Used to manage website tags and integrate tracking scripts. Google Tag Manager itself does not collect personal data but may enable third-party tags that do.

c. Meta Pixel (Facebook Pixel)

Used to measure the effectiveness of our advertising on Meta platforms and retarget users.

Opt-out: Adjust your preferences via Facebook's Ad Settings

5. Cookies

Cookies are small files stored on your device to improve your browsing experience. We use:

  • Essential cookies – necessary for site functionality

  • Analytics cookies – to understand user behaviour

  • Advertising cookies – for remarketing and targeting

You can manage cookie preferences in your browser settings or use opt-out tools like:

6. Data Sharing and Storage

We do not sell or rent your personal information. We may share it with trusted service providers (e.g., ticketing platforms, email marketing providers) who assist us in running our services, under strict confidentiality agreements.

We store data securely and retain it only as long as necessary to fulfil the purposes outlined in this policy or comply with legal obligations.

7. Your Rights

You have the right to:

  • Access or correct your personal information

  • Withdraw consent or object to processing

  • Request deletion of your data

To exercise any of these rights, contact us at info@taurangafestival.co.nz.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here with a new effective date. Continued use of the Site constitutes your acceptance of the updated policy.

9. Contact

For any questions or requests related to this Privacy Policy, please contact:

Tauranga Arts Festival Trust
Email: info@taurangafestival.co.nz